activity 4

LG Electronics Inc.  is a South Korean  electronics company, founded in 1958 as Goldstar which established right after Korean war to provide electronics to very destroyed nation by war. LG produce almost all of electronic garget include televisions, home theater systems, refrigerators, washing machines, computer monitors, and smartphones

Now the company employee 82000, more than 100 different location around the world, achieved USD 53.10 billion Goldbal sale on 2013.

How do they implement enterprise 2.o for marketing their area with blog?

It’s called (social LG Electronic)---http://social.lge.co.kr/ 

First of all, as you can see from the blog name, LG choose the blog as communication platform with their customer & any other blog viewers, on the main page they have gathered all LG Electronic’s Network with Twitter Facebook and LG NEWS ROOM so that the blog visitors can browse variety of information also reach out their service within the first single web page.

Main top menus…

LG STORY

It tells about LG what is new item, how they design, what is the employee plans

View

The blogger-LG communication partner & opinions-experts

Power blogger and different sector experts telling stories about new IT trends & culture & living etc to blog reader

Conversation

Open conversation with customer

customer can upload  word that could be debating, asking, or showing opinion… at the beginning they had many bad comment from customer and it was challenge for them to kept the organization good reputation.  But they didn’t give up this page for interact with customer.

To sum up, there would be many contributing factor that would make the organization blog useful and benefiting the company. However, I believe very original reason that people do social media and blogging are to be connected and communicating with people. Moreover, for enterprises listen and response is critical part for marketing.

Because of above the my belief, I have really enjoyed reviewing social LG Electronic as it really has focus on communicating and interacting with customer than any other thing.

References

Retrieved from http://portfolio.metapresso.com/showcase/social-lg전자/

Activity 3:

There is no doubt that implementing Enterprise 2.0 will bringing better changes for organization and it is hard to find the companies not engaged with one of those platforms 

However many companies have either stayed away from using social media tools or failed to have good results....

So here I wanted introduce KML which uses social media right way to service their customer

First of all KML(Koninklijke Luchtvaart Maatschappi )  is flag carrier airline of the Netherlands, the oldest airline in the world, operates scheduled passenger and cargo service worldwide. KML has 7different social media platforms (Twitter, Facebook,Pinterest, Instagram, LinkedIn, Google+, and YouTube plus blog) which used for publishing latest news, answering question, marketing.

What they do with the platforms.

KLM surprise

basically the KML surprise campaign team will look at passenger’s twitter profile to find out their character, with this information they bring little surprise gift to remove the waiting passenger boredom.

Meet and seat

the idea is provide passenger a chance to seat with somebody they wanted by accessing other passengers Facebook and Linkedln profiles.

Tile and inspire

KML ask customers to design tile and winners piece will be put on to air craft.

KLM Must See Map

Traveller planning their own map for destination and ask tips from Facebook friends.

To sum up, while I was researching about KML it had negative comment saying that KML's been staking by reviewing customers profile, and I agree some bit because they haven’t let the customer know before the profiling but also, the point of "optimize the tool” for their business, KML’s way of utilizing SNS tool is brilliant, it is easy access and in the end people being happy who does not like surprise gift????

References

Give your flights a spin in 3D on Google Earth – OpenFlights. (n.d.). Retrieved from http://openflights.org/blog/2009/02/23/give-your-flights-a-spin-in-3d-on-google-earth/

KLM - Royal Dutch Airlines. (n.d.). Retrieved from http://www.klm.com

activity2 -option2: social media & enterprises

 It is hard to ignore engage with social media especially if you want to run business as it will bring countless internal and external benefit in terms of marketing.

Among many organization I would like to introduce these two enterprise’s (TELUS & IKEA), about their social media embrace story along with the benefit they have achieved.

TELUS, a Canadian telecommunications company, providing formal learning for its 35000 members. As this cost a lot the company shifted its investment and adopted social media platform“Microsoft SharePoint Server 2010 “to  empower users and support informal and social learning, TELUS is engendering a culture of collaboration in which team members have easy, ongoing opportunities to share what they know.

*Cost Savings
as team share there knowledge, it brings cost saving instead of having formal traning

*Faster Speed to Collective Insight

though the server, team members will reach the other member who has special skill already and they can learn each other which will save the time instead having formal training.

*Heightened Team Member Engagement
company members can share their opinion get contact more frequently 

*Better Sharing of Institutional Knowledge
With its SharePoint Server 2010 solution, TELUS team members easily effectively share there intelligence.

Ikea is Swedish company that designs and sells furnitures with home accessories found 1943.

As you can see from the video, IKEA have engaged with one of the famous social media facebook by each branch manager create their page and uploaded picture of show room, with this method there are a minimum of 1.5 lakh fans on each of IKEA's country pages. The USA page has the highest following measuring about 3,411,985. 

Ikea also have used twitter, pintest, google+ which are made many IKEA fans all over the world within short period with lowest cost than any other maketing strategy. 

Reference

21 Enterprise 2.0 Success Stories. (n.d.). Retrieved from http://www.petewildermuth.com/2009/08/21-enterprise-2-0-success-stories/

8 Ways Businesses Should Use Social Media. (n.d.). Retrieved from http://kikolani.com/8-ways-businesses-social-media.html

How IKEA uses social media to emerge a marketing success | ET Retail. (n.d.). Retrieved from http://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/how-ikea-uses-social-media-to-emerge-a-marketing-success/30857725

InnoCentive Blog | 5 Examples of Companies Innovating with Crowdsourcing - InnoCentive Blog. (n.d.). Retrieved from http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-crowdsourcing/