activity 4

LG Electronics Inc.  is a South Korean  electronics company, founded in 1958 as Goldstar which established right after Korean war to provide electronics to very destroyed nation by war. LG produce almost all of electronic garget include televisions, home theater systems, refrigerators, washing machines, computer monitors, and smartphones

Now the company employee 82000, more than 100 different location around the world, achieved USD 53.10 billion Goldbal sale on 2013.

How do they implement enterprise 2.o for marketing their area with blog?

It’s called (social LG Electronic)---http://social.lge.co.kr/ 

First of all, as you can see from the blog name, LG choose the blog as communication platform with their customer & any other blog viewers, on the main page they have gathered all LG Electronic’s Network with Twitter Facebook and LG NEWS ROOM so that the blog visitors can browse variety of information also reach out their service within the first single web page.

Main top menus…

LG STORY

It tells about LG what is new item, how they design, what is the employee plans

View

The blogger-LG communication partner & opinions-experts

Power blogger and different sector experts telling stories about new IT trends & culture & living etc to blog reader

Conversation

Open conversation with customer

customer can upload  word that could be debating, asking, or showing opinion… at the beginning they had many bad comment from customer and it was challenge for them to kept the organization good reputation.  But they didn’t give up this page for interact with customer.

To sum up, there would be many contributing factor that would make the organization blog useful and benefiting the company. However, I believe very original reason that people do social media and blogging are to be connected and communicating with people. Moreover, for enterprises listen and response is critical part for marketing.

Because of above the my belief, I have really enjoyed reviewing social LG Electronic as it really has focus on communicating and interacting with customer than any other thing.

References

Retrieved from http://portfolio.metapresso.com/showcase/social-lg전자/