Activity 3:

There is no doubt that implementing Enterprise 2.0 will bringing better changes for organization and it is hard to find the companies not engaged with one of those platforms 

However many companies have either stayed away from using social media tools or failed to have good results....

So here I wanted introduce KML which uses social media right way to service their customer

First of all KML(Koninklijke Luchtvaart Maatschappi )  is flag carrier airline of the Netherlands, the oldest airline in the world, operates scheduled passenger and cargo service worldwide. KML has 7different social media platforms (Twitter, Facebook,Pinterest, Instagram, LinkedIn, Google+, and YouTube plus blog) which used for publishing latest news, answering question, marketing.

What they do with the platforms.

KLM surprise

basically the KML surprise campaign team will look at passenger’s twitter profile to find out their character, with this information they bring little surprise gift to remove the waiting passenger boredom.

Meet and seat

the idea is provide passenger a chance to seat with somebody they wanted by accessing other passengers Facebook and Linkedln profiles.

Tile and inspire

KML ask customers to design tile and winners piece will be put on to air craft.

KLM Must See Map

Traveller planning their own map for destination and ask tips from Facebook friends.

To sum up, while I was researching about KML it had negative comment saying that KML's been staking by reviewing customers profile, and I agree some bit because they haven’t let the customer know before the profiling but also, the point of "optimize the tool” for their business, KML’s way of utilizing SNS tool is brilliant, it is easy access and in the end people being happy who does not like surprise gift????

References

Give your flights a spin in 3D on Google Earth – OpenFlights. (n.d.). Retrieved from http://openflights.org/blog/2009/02/23/give-your-flights-a-spin-in-3d-on-google-earth/

KLM - Royal Dutch Airlines. (n.d.). Retrieved from http://www.klm.com