About the North Face
The North Face is an
outdoor product retail company which started in San Francisco. In 1966 it
started as a small mountaineering retail store,
the name of the company (North Face) came from northern hemisphere where
the coldest and iciest route for mountain climbing. For about 40 years of company paths, North
Face become most famous outdoor product brand that specialized for outerwear, footwear,
backpacks as well as ski & snowboarding equipment. It has now many retail
stores not only in the United States, but also worldwide such as Europe, Asia,
Latin America.
How did North Face Implements with social media.
Planet Explore + Facebook, Twitter, Youtube, Instagram, bloggs
Planet Explore is a community platform designed to encourage
people to involve with outdoor activities such as hiking, running, skiing,
camping, biking etc. By using the plat
form people able to find local outdoor events, see local park and browse the
location before you start your activities.
It is also have important functionality which is connecting
all the social media service, Planet Explore LINKS with Facebook, Twitter,
YouTube, Instagram and blogs. It means you can log in to the page with our
Facebook password without creating new ID, Password. Also you will be able to publish the picture
& video of your activities will post on You Tube and Instagram at one
place.
Mckinsey’s value
”lever” added on North Face Case
Marketing and sales / customer service
As the Platform create a community, people inspire each
other for more outdoor activity and business aspect they will figure out what
the people desiring for. Also by using the social platforms, promoting of interaction
with customers and give care for them via social technologies.
Reference
McKinsey&Company. (2012). The social economy: Unlocking
value and productivity through social technologies. Retrieved from
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy.
Hello Sooji,
ReplyDeleteI liked your short post. The North Face is providing innovative features to its customers using social networking and social media. Now-a-days, people in the world over want the whole planet to be viewed on their smartphones. The North Face is surely practicing some of the functional areas of McKinsey's social technology value levers by acting upon through enhancing their business based on online customer reviews by constantly interacting with their customers. They are following the Harnessing Collective Intelligence concept of Web 2.0 and have adopted Enterprise 2.0 practices as mentioned in your blog. Nice Post! Keep it up!! Happy blogging days ahead!!!
Hi Sooji,
ReplyDeleteAlso, please write a comment on my 5th blog about the american retailer Kohl's. Below is the link to get there:
http://iamkaushikhere.wordpress.com/2014/09/06/enterprise-2-0-week-7-blog-activity-5/
Thanks and Regards
Kaushik
thank you for your discern comment
ReplyDeleteAs always you keep it short and informative!
ReplyDeleteI enjoyed reading.
Keep on the good blogging dear :)
Feel free to visit me:
http://yamansahfi.blogspot.com.au/