activity2 -option2: social media & enterprises

 It is hard to ignore engage with social media especially if you want to run business as it will bring countless internal and external benefit in terms of marketing.

Among many organization I would like to introduce these two enterprise’s (TELUS & IKEA), about their social media embrace story along with the benefit they have achieved.

TELUS, a Canadian telecommunications company, providing formal learning for its 35000 members. As this cost a lot the company shifted its investment and adopted social media platform“Microsoft SharePoint Server 2010 “to  empower users and support informal and social learning, TELUS is engendering a culture of collaboration in which team members have easy, ongoing opportunities to share what they know.

*Cost Savings
as team share there knowledge, it brings cost saving instead of having formal traning

*Faster Speed to Collective Insight

though the server, team members will reach the other member who has special skill already and they can learn each other which will save the time instead having formal training.

*Heightened Team Member Engagement
company members can share their opinion get contact more frequently 

*Better Sharing of Institutional Knowledge
With its SharePoint Server 2010 solution, TELUS team members easily effectively share there intelligence.

Ikea is Swedish company that designs and sells furnitures with home accessories found 1943.

As you can see from the video, IKEA have engaged with one of the famous social media facebook by each branch manager create their page and uploaded picture of show room, with this method there are a minimum of 1.5 lakh fans on each of IKEA's country pages. The USA page has the highest following measuring about 3,411,985. 

Ikea also have used twitter, pintest, google+ which are made many IKEA fans all over the world within short period with lowest cost than any other maketing strategy. 

Reference

21 Enterprise 2.0 Success Stories. (n.d.). Retrieved from http://www.petewildermuth.com/2009/08/21-enterprise-2-0-success-stories/

8 Ways Businesses Should Use Social Media. (n.d.). Retrieved from http://kikolani.com/8-ways-businesses-social-media.html

How IKEA uses social media to emerge a marketing success | ET Retail. (n.d.). Retrieved from http://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/how-ikea-uses-social-media-to-emerge-a-marketing-success/30857725

InnoCentive Blog | 5 Examples of Companies Innovating with Crowdsourcing - InnoCentive Blog. (n.d.). Retrieved from http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-crowdsourcing/